ARTROOMS is the first International contemporary art fair offering free exhibition space to independent artists and encouraging a warmer and more personal approach thanks to its unique format: Independent artists from all over the world are invited to exhibit their work in hotel rooms that will be transformed in their own creative and intimate space.
Founded in 2014 by Cristina Cellini Antonini, Francesco Fanelli and Chiara Canal, since the first edition in London in 2015, at the Meliá White House Hotel, hundreds of selected artists from all over the world benefit from exhibiting in a unique environment – a luxurious hotel room, working along with emerging and established curators, meeting galleries and private collectors and gaining visibility from a global audience.
After 4 Editions, the fair has become the largest event for independent artists in the UK, and one of the most talked about in the UK art’s calendar, receiving approximately 1.700 applications and showcasing more than 1.000 art work in 4 days. Exceeding all expectations , Artrooms Fair has been receiving applications from 65 Countries worldwide.
In 2018, Artrooms has also launched two editions abroad. Artrooms Fair Roma, at The Church Palace Hotel in March,which has expanded its concept by adding to the Hotel Rooms Section a Video Art Section and a Sculpture Park, and Artrooms Fair Seoul, at Hotel Riviera Cheongdam Seou in October.
Artrooms Fair prides itself in changing its Selection Committeee every year, comprising some of the most relevant names in the art world who help the Organisers guarantee the high quality of the fair. Moreover its most innovative concept is to reconnect artists and galleries and to turn the fair into a hunting ground for scouting international trends. Since 2018, the fair has indeed engaged galleries by launching a new affiliation programme.
Artrooms has became not just an innovative fair for art buyers but also a place where enthusiastic visitors can approach art for the first time and enter the artist’s universe.
Founder and Director, is a respected arts industry veteran who has organised art festivals in Italy and worked across several continents. She first saw the ‘artrooms’ concept in South East Asia and was inspired to bring it to Europe. She felt that London would be the perfect place to launch it due to its standing in the arts industry. Since 2001, she has been Managing Director of the Chianti Festival and of the Fontanonestate (Editions 1999 – 2007), the historical festival of the “Estate Romana” under the Artistic Direction of Lydia Biondi and Enzo Aronica. In the same period, together with Gianna Cimino, she founds “Il Salto dell’Angelo” (The Angel’s Fall), a cultural organization committed to the promotion of performative and visual contemporary arts, involving the students of the Academy of Fine Arts in Rome. In 2007 she is among the promoters and founders of the “100 Authors”, the Italian guild for writers. In 2011 she moves to London, where with Chiara Canal she founds Le Dame Art Gallery. In 2018, Le Dame Art Gallery, after London and Capri, continues its activity in promoting contemporary art in Rome at the prestigious Palazzo Naiadi -The Dedica Anthology Hotels (former Boscolo Exedra Rome).
Founder and Director, private collector, Vice President of the Italian Chamber of Commerce in the UK and founder of B2BItaly Ltd, a company specialised in the organisation and management of corporate, institutional and public events. B2BItaly Group features a boutique Italian food catering, “Be Italian Catering”, supporting prestigious brands across a diverse range of industries, such as automotive, fashion, art galleries and the finance sector. The group is also very active in the UK trade fair panorama, enabling producers and distributors to meet and create business opportunities. Before moving to London, Francesco worked for the Italian Government at the EXPO 2010 in Shanghai where he was involved with the promotion of Italian products and organisation of events inside the Italian Pavilion.
Deputy Director, worked in Rome as a Production Assistant for “La Casa dei Racconti” theatre company. In 2008, she moved to London where she worked in theatre production in all the major London theatres. Her love for art in all its aspects led her to found Le Dame Art Gallery together with Cristina Cellini Antonini. The gallery is based at the Meliá White House in London and at the Palazzo Naiadi – dahotels.com – in Rome.